MSB Blog

MSB ResThe Logo for the new MSB Workplace Solutions division featuring an outline of a property's with three illustrated occupants in it accompanied by the list of services the company provides: Recruitment, HR Consulting and Leadership Development

How To Make Your Company Irresistible To Candidates & Staff

If you have recently searched for new talent for your organization, you may have noticed a dynamic shift in the way candidates search for potential employers. Currently, many candidates are no longer motivated solely by the allure of a significant salary and benefits package. They are interested in opportunities with companies that offer a welcoming and inclusive environment that values its staff and invests in their professional growth and development. 

They want to find a company that offers more than a job. Candidates want to find a place that offers them a rewarding career. 

This goal not only applies to job searchers – it also appeals to many current professionals. In the past two years, many companies have been impacted by the loss of long standing team members who have left to pursue new opportunities with organizations that are more aligned with their needs and wants. 

So how can a company shift its focus to appeal to prospective candidates, retain current employees, and develop the next generation of business leaders? 

They have to become “sticky”. 

In the following article, we’ll explain what makes a company “sticky” and how MSB Resources can make your company more memorable, welcoming, and irresistible to prospective and current team members! 

What is a “Sticky” Company? 

A “sticky” company is any organization that offers a welcoming environment with approachable leadership that recognizes the long-term value of hiring great people who fit into their company’s culture. 

“Sticky” companies understand that their most valuable asset is their team members. These companies treat their staff with the same care and consideration as they do their customers and assets. Leaders of “sticky” companies know that having the right team in place not only improves everything from NOI to ROI, it also offers everyone in the organization greater opportunities to achieve their goals. When this happens, the company enjoys continued growth and success. 

Is Your Company “Sticky”? 

Based on the criteria above, you may not know if your company is “sticky”. Or maybe you’re not sure if it’s “sticky” enough. 

To help you determine if your company is as welcoming and irresistible to prospective candidates and existing staff, ask yourself the following questions:  

  • Do you know what your staff thinks of your company?
  • Have you lost an employee that you tried to save but couldn’t?
  • Do you find it difficult to attract and hire qualified candidates for important roles in your company?
  • Do you have the resources to develop/coach leaders?
  • Have you clearly defined your culture and/or values for prospects and your team?

If these questions have identified areas where your company is deficient, then it’s time to assess your existing policies and strategies and make the necessary changes to make your company more attractive to quality candidates and your current team members. 

MSB Resources can help you with this process. 

Introducing MSB Workplace Solutions

To help companies reach their full potential as an ideal workplace, MSB Resources has created a new division of our organization: MSB Workplace Solutions.

Through our new MSB Workplace Solutions division, companies can benefit from access to our first-rate and affordable Human Resources Consulting, Leadership Development, and Coaching services. 

With these services, our goal is to help companies enjoy high employee retention/low turnover rates, lay the foundation for continued growth, and enhance their most valuable asset — people.

If you would like to learn more about our new MSB Workplace Solutions division and its services, contact us today! 

Collage of five adult females who are employees of MSB Resources

Employee Spotlight – Spring 2022

We have a great team at MSB Resources that just keeps getting better!

Today, we’d like to introduce some of our newest team members and allow you to get to know them a little better! 

Alyssa Smith – Recruitment Consultant 

Alyssa is a graduate of Rowan University. After interviewing for her first job out of college, she fell in love with the HR field. In 2019, Alyssa landed her first recruiting position that focused on administrative roles for a large corporation. She was introduced to MSB by a former colleague in 2021. Now, Alyssa is focused on building relationships with her candidates and helping them find their dream role. When she is not working, you will find her snuggled up with her 2 pups!

How would you describe yourself in 3 words?

Hardworking, organized, dog lover.

What characteristic do you most admire in others?

Honesty and loyalty.

If you could do another job for just one day, what would it be?

I’m obsessed with Law & Order: SVU so probably a detective.

If you could give advice to your 13 year old self, what would you say?

Stop worrying about what other people think!

What are you most proud of?

I was the first person in my family to go to and graduate from college!

Ashley Powers – Recruitment Consultant

Ashley started out in property management in 2016 as a leasing professional in Greensboro, NC. Throughout her career, she has worked with Greystar, Hawthorne Residential Partners and Premier Property Management, working her way up the ranks to become a Property Manager. She gained the greatest experience and knowledge in her role as a Marketing and Leasing Director, where she traveled throughout the Southeast to help train, oversee daily operations and use her creativity to build relationships with her communities and co-workers. She brought these skills with her when joining MSB in February 2022. When Ashley isn’t recruiting, you can find her at the beach, spending time with her family and their Newfie pups, or brewery hopping with friends.

How would you describe yourself in 3 words?

Hilarious, creative and extroverted. 

What characteristic do you most admire in others?

Kindness, loyalty and honesty.

If you could do another job for just one day, what would it be?

I would be the proud owner of a large dog farm for strays. Bring me all the pups! 

If you could give advice to your 13 year old self, what would you say?

DON’T. SHAVE. YOUR. EYEBROWS. Gauchos are not real pants.

What are you most proud of?

My baby brother. He is my best friend and I am incredibly proud of the person he is. He makes me better in every way.

Ashley Kahriman – Recruitment Consultant

Ashley graduated from Temple University in 2015 with a focus in Communications and Advertising Account Management. After exploring several opportunities post-grad, she realized her passion for real estate and helping people find housing. She got started on acquiring her real estate license in 2018, began her career as a sales consultant with a luxury property management developer at a brand-new lease-up property in 2019, and was introduced to MSB in 2021! Now, she not only can help people find their dream home but also their dream career. Relationship building is her favorite hobby – and that is what drew her to recruiting. Her friends call her the “matchmaker”. When not at work, you will find her spending time together with her family, friends, and two Italian Greyhounds!

How would you describe yourself in 3 words?

Chill, fun, and genuine.

What characteristic do you most admire in others?

People who are honest. Always tell the truth, or at least don’t lie.

If you could do another job for just one day, what would it be?

A farmer so I can hang with goats all day.

If you could give advice to your 13 year old self, what would you say?

Relax! Everything is temporary and emotions are fleeting. Enjoy the happy, embrace the sad – it’s all part of life!

What are you most proud of?

The family I come from and the values they’ve instilled in me: always be fair, treat people with kindness, and go with the flow.

Linda Wei – Managing Director 

Linda joined MSB Resources in October 2021 to start the new Workplace Solutions division. With over 25 years of human resources and training development experience, Linda served as the Director of Human Resources for Drucker & Falk for over 17 years. Linda currently sits on the Board of Directors for the Peninsula Personnel Association,  Foundation Board for Bon Secours, Mary Immaculate Hospital, Steering Committee for IMPACT 100 Greater Peninsula and was a Rotarian for over 12 years. Linda graduated from Johnson & Wales University with a BS in Marketing and Business Management and also attended George Washington University where she studied Human Resources Management and graduated with a degree in Fashion as well.

How would you describe yourself in 3 words?

Loving, honest and fun.

What characteristic do you most admire in others?


If you could do another job for just one day, what would it be?

Work in the Gucci House designing clothes. 

If you could give advice to your 13 year old self, what would you say?

Go with your passions and not what others are expecting. Take the risk and follow your gut!

What are you most proud of?

My daughter. 

Angela Irons – Talent Acquisition Specialist

Angela grew up in property management and has 13 years of property management experience herself, including conventional, tax-credit, and senior housing. As an adult, she went back to school and graduated from Eastern Kentucky University. Before joining MSB, Angela performed research for a government entity. A self-proclaimed bookworm, Angela enjoys spending time with family and anything to do with animals. She lives in Kentucky and enjoys visiting Cumberland Falls, which is gorgeous during the day; however, it is one of the few places in the world with a Moonbow.

How would you describe yourself in 3 words?

Detailed, approachable and intelligent. 

What characteristic do you most admire in others?

Loyalty, honesty and integrity.  

If you could do another job for just one day, what would it be?

Assist with the care of manatees or giant pandas. 

If you could give advice to your 13 year old self, what would you say?

Plan less and enjoy more. 

What are you most proud of?

My daughter. 

Please join us in welcoming our newest members to our team and wishing them all the best!  

A binder with graph paper that features an illustration of a house and the phrase "Property Management"

3 Tips To Improve Property Management Staffing

Recent global events and job market trends have caused many professionals across a variety of industries to reconsider their priorities. This is especially true when it comes to the property management industry. 

While many property managers are currently leaving the industry to pursue new professional opportunities or enjoy the benefits of an early retirement, many property management companies are reconfiguring their hiring practices and employment policies to retain existing staff and hire qualified candidates. 

To help companies prevent a shortage of property managers and set the table for future success, we offer the following tips that can improve property management staffing issues.  

Close up of a job candidate about to upload the LinkedIn app on their smart phone

How to Use Your LinkedIn Profile to Attract Hiring Managers

There was a time when the only job seeking tool a property management candidate needed to land an interview was a professional resume. Times are changing and the go-to resume, although still crucial, is just one of many resources candidates need to attract the attention of hiring managers. Currently, one of the most important resources is having a LinkedIn profile.

Learn the Most Important Soft Skills for Maintenance Managers

Most Important Soft Skills for Maintenance Managers

When your property management firm is looking to hire its next maintenance manager, experience is essential. Basic repair knowledge, tool and equipment expertise and an understanding of preventative measures needed to avoid emergencies are just a few of the many hard skills a potential maintenance manager must meet in order to qualify for consideration. 

Although these skills are vital, they are not the only skills that prospective employers like you should consider when searching for your next maintenance manager candidate. You should also take a close look at the candidate’s soft skills, too.

A smartphone showing the menu screen to access all of the social media page applications

Using Social Media to Communicate with Residents

In its earliest days of its development, social media seemed like a communication and promotional tool geared toward students and nonprofessional industries. Now, everyone is using social media to market and communicate with audiences of all demographics. Large and local businesses use their social media accounts to promote their various products and services. Individuals use their personal accounts to stay in touch with family and friends and track pages associated with their interests and hobbies. 

While multifamily communities currently use their social media accounts to build buzz with local prospects about their apartment, townhouse and condo communities, many are not utilizing their pages in other extremely beneficial ways. In addition to their marketing and advertising potential, social media pages are also a great way to engage with existing residents. And establishing a healthy relationship with these current renters is essential to renewing leases and spreading positive word of mouth about your property management company. 

Close up photo of two hands holding wooden blocks that read "property" and "management"

Retaining and Hiring in a Difficult Job Market

The current job market is posing a real dilemma for companies. First, there’s a wealth of available positions across many industries. This is causing many professionals to leave their long-standing jobs in favor of new positions or career paths. The other challenge for companies is that there are more open positions than job seekers. This means that job seekers are being more choosy with the jobs they’re applying for. 

A picture of a laptop computer with a resume printed out

What to Leave Off Of Your Resume

Applying for a new job can be a very intimidating experience for many candidates. Each applicant is vying with numerous candidates for one particular position. To rise above the many applicants and land on that interview shortlist, a job seeker needs to present a first-rate resume. 

While there are many guides, articles and reference materials about crafting the perfect resume, they often focus on the information to include in the finished document. Other times they concentrate on formatting and resume styles. Very rarely do these guides focus on the type of information that should not be included in a resume. 

Candidate appropriately dressed and prepared for a summer interview

How to Dress and Prepare for Summer Interviews

Landing a job interview is a major achievement that delivers equal feelings of excitement and nervousness. Prospective employees want to make a great impression in action and appearance during that big event. Yet, presenting a professional appearance during an interview in the height of summer is often a daunting task. 

If your next interview lands in the dog days of summer, don’t worry. If you follow the tips below, you’ll show up looking cool, calm and confident at your summer interview. 

Employee taking an engagement survey on a laptop computer

Benefits of Employee Engagement Surveys

In order for any company to succeed, its employees have to be productive and engaged. Keeping employees happy is not always easy, and definitely not straightforward. There’s no real instruction manual for how to keep everyone in the workplace happy, but there are ways to check-in with how everyone is feeling. In order to effectively develop employee skills and utilize employee talents, getting an accurate measurement of how each person sees themselves within the organization is essential. It’s not always comfortable, but if you use Employee Engagement Surveys, you’ll be in a good position to foster positive change and growth. Here are four benefits of Employee Engagement Surveys.