In today’s hyper-competitive job market, video applications have become a powerful differentiator. With profiles featuring video receiving up to 9 times higher review rates, this tool allows you to showcase your authentic self in ways traditional resumes can’t – letting your personality, energy, and professional presence speak directly to hiring managers.
Why Video Applications Are Game-Changers
The numbers speak for themselves: 76% of hiring managers find pre-recorded candidate videos useful in their decision-making process. But why? Video applications offer unique advantages that traditional application materials simply can’t match:
- Show, Don’t Just Tell: Rather than listing “excellent communication skills” on your resume, the video lets you demonstrate those skills in action. This is especially powerful for roles requiring strong presentation or client-facing abilities.
- Instant Culture Fit Assessment: Your energy, enthusiasm, and personality shine through in ways that text can’t capture, helping hiring managers quickly gauge how well you’ll mesh with their team culture.
- Demonstrate Tech-Savviness: Creating a polished video shows you’re comfortable with modern tools and willing to embrace new approaches—qualities employers increasingly value.
- Streamline the Hiring Process: A well-crafted video can serve as a preliminary interview, potentially reducing the number of formal interview rounds and accelerating the hiring decision.
Planning Your Video Application
Creating an effective video application starts with thoughtful preparation. Your goal is to make a memorable impression that demonstrates both your qualifications and enthusiasm for the role.
Setting Up Your Video Environment
Go beyond the basic desk setup to create a professional recording space. Choose a location that adds context to your professional story—like a leasing office or amenity space for property management professionals. Consider these technical essentials:
- Natural lighting (position yourself facing a window)
- Clear audio quality (test before recording)
- Professional background (no distractions)
- Appropriate professional attire
Pro Tip: Film during off-hours when spaces are quiet, and ask a colleague to help you capture dynamic shots of you interacting in your professional environment.
Content Planning
Your video should be concise—60-90 seconds is ideal—and include these essential components:
- A brief, attention-grabbing introduction
- Your unique value proposition
- 2-3 specific achievements relevant to the role
- Why you’re excited about this company and position
- Clear call to action (like scheduling a follow-up)
Recording Your Video
With 41% of job seekers reporting that videos showcase their true selves, how you present yourself on camera matters. Your delivery and presence can make a lasting impression on hiring managers.
Perfect Your Delivery
Before hitting record:
- Practice your message until it flows naturally
- Focus on maintaining good posture and eye contact with the camera
- Speak at a conversational, moderate pace
- Use natural hand gestures to emphasize key points
- Let your enthusiasm for the role and company shine through
Pro Tip: Don’t over-edit—leave a little imperfection! A small stumble or genuine laugh makes you feel more real and approachable.
Industry Customization
Make your video relevant to your professional field:
- Adapt your content for your specific sector
- Emphasize department-relevant skills and experiences
- Use industry terminology naturally
Pro Tip: Ask a respected colleague in your field to review your video for industry-specific feedback.
Want Feedback on Your Video?
Join MSB’s #OpenToWork Video Series, where our career coaches provide real-time guidance on your video presentation and help you stand out from hiring managers.
Finalizing and Sharing Your Video
Polish Your Final Product
Keep your final edits simple and focused. Review your content, ensure clear audio throughout, and trim any unnecessary parts. Save your final version in .MP4 or .MOV format for easy viewing.
Pro Tip: Most smartphones have built-in video editing apps perfect for basic editing. Free tools like iMovie, Capcut, or Canva work great as well.
Strategic Sharing and Integration
Upload your video to LinkedIn or Vimeo for professional credibility and control over your content. Before sharing, ensure you’ve adjusted privacy settings appropriately and created a clear file name (e.g., “JohnSmith_ProductManager_Video”). Always test your links before sending them to employers. Include the link prominently in your cover letter and LinkedIn profile, and reference it strategically throughout your application materials to guide recruiters to this additional content.
Maximize Your Impact
Make your video work harder for your job search by creating tailored versions for different roles. Share it strategically on your professional networking sites and reference specific points during follow-up communications. The video can also serve as excellent preparation material for in-person interviews, helping you refine your pitch and presentation.
Track Your Success
Success with video applications comes from understanding what works. Monitor your response rates from employers and gather feedback from recruiters whenever possible. Don’t be afraid to experiment with different approaches to length, style, and content until you find your sweet spot. Each application becomes a learning opportunity, helping you refine and improve your presentation for future opportunities.
Final Thoughts
Video applications represent an innovative approach to standing out in today’s competitive job market. Each application is an opportunity to perfect your approach and showcase your unique value to potential employers. Ready to create your standout video application?
Join Tara’s #OpenToWork Video Series for expert guidance and feedback, or contact us to learn more about our career services.