At MSB Resources, we’re proud to celebrate a remarkable milestone: 20 years of connecting exceptional talent with multifamily property management companies nationwide. Reflecting on two decades of service, we’ve witnessed dramatic transformations in the property management landscape, yet our fundamental mission remains unchanged. We’ve made over 1,300 successful placements and worked on positions in 49 states. Through partnerships with more than 600 companies, we’ve developed a deep understanding of what truly works in multifamily recruitment. In today’s increasingly competitive market, implementing proven recruitment strategies isn’t just helpful—it’s essential for companies looking to thrive. Here are our five most impactful recruitment insights, offering actionable tips that anyone can apply immediately to attract and retain the industry’s top professionals.
Tip #1: Build a Robust Industry Network
Building and maintaining strong industry connections has been foundational to MSB’s 20-year success story. Our network of over 120,000 professionals didn’t happen overnight—it required consistent nurturing of relationships and deliberate connection-building. We’ve found that active participation in industry associations, events, and online communities creates a valuable talent pipeline long before positions even open, simultaneously developing your reputation as an employer of choice within the multifamily community. The most successful property management companies dedicate time weekly for relationship-building activities that aren’t tied to immediate hiring needs, viewing networking as a continuous investment rather than a short-term recruitment tactic.
Pro Tip: Attend at least one industry event quarterly with the sole purpose of expanding your network, not just when you have open positions to fill.
Tip #2: Focus on Cultural Fit, Not Just Technical Skills
Our two decades of experience at MSB have consistently shown that while technical abilities can be taught, alignment with company culture is essential for long-term success. Looking beyond resume qualifications to assess candidates’ values, work style, and personality traits significantly reduces turnover, as cultural mismatches rank among the leading causes of early employee departures. Organizations prioritizing cultural alignment see revenue increases of 33%, with effective management contributing to over a quarter of this financial growth. Develop structured interview questions that reveal how candidates approach challenges and collaborate with others, and include team members in the interview process to provide diverse perspectives on fit.
Tip #3: Invest in Relationship-Based Recruiting
The power of personal connection in recruitment is evident in MSB’s two-decade communication history—over a million conversations spanning more than 50,000 hours. We’ve discovered that building genuine relationships rather than simply filling positions has been the cornerstone of our 1,300+ successful placements across the country. Taking time to truly understand both client needs and candidate aspirations consistently leads to better matches and longer retention rates. The most successful organizations prioritize quality conversations over quantity of applications, developing systems that nurture relationships with promising candidates, even when positions aren’t immediately available.
Pro Tip: Create a “talent pipeline” spreadsheet tracking high-potential professionals in your industry that you check in with quarterly, regardless of current openings.
Tip #4: Drive Measurable Results Through Quality Placements
MSB’s success over 20 years is built on delivering tangible outcomes for clients, not just filling positions. We’ve learned that focusing recruitment efforts on candidates who will drive performance metrics that matter to your property management company yields significant long-term benefits. Before beginning the recruitment process, clearly define success criteria for each role and align hiring decisions with your company’s objectives and long-term strategy. The right leadership makes all the difference, with managers directly influencing 70% of team motivation and workplace satisfaction levels across organizations. Tracking and measuring the impact of new hires on business performance over time provides valuable insights for refining your recruitment approach.
Tip #5: Build Long-Term Career Pathways
MSB’s impact on thousands of professionals’ careers over 20 years demonstrates the power of long-term thinking in recruitment strategy. Don’t just hire for current needs—create clear advancement opportunities that retain top talent and build organizational strength from within. Developing internal training programs and mentorship opportunities to grow your own leaders has proven to be one of the most effective retention strategies in the multifamily industry. We’ve found that communicating career pathways during the recruitment process attracts ambitious professionals who are looking for growth, not just a job. The most successful property management companies regularly review and update advancement opportunities based on company growth and industry trends, ensuring their talent development remains relevant and compelling.
Final Thoughts: Your Recruitment Edge in a Competitive Market
These five strategies have stood the test of time through industry changes and economic fluctuations, providing a competitive edge for companies committed to building exceptional teams. Even implementing just one of these approaches can significantly improve your talent acquisition and retention outcomes. As we look toward the future, MSB remains committed to building the future of multifamily property management through connecting organizations with exceptional talent that drives lasting results.
Ready to transform your recruitment strategy and build a team that drives results? Contact MSB Resources today to leverage our 20 years of industry expertise in finding and placing top multifamily talent that will help your organization thrive.